Enterprise Nation

Jewellery makes for a glittering purchase but it can also offer a fun way to make a bit of cash on the side. And in many cases, what starts as a hobby can turn into a thriving home business. As your business starts to take off, customers and shops will expect you to have a website. Here, The Good Web Guide gives some top tips on how to build and promote your jewellery business online, and runs an exclusive prize draw with luxury bespoke jeweller, Leblas.

Sparkling advice

• Keep it simple – A clean white interface and simple layout and design, will make it easy for visitors to view and buy your jewellery. Resist the urge to use dark background, which makes it difficult to see photos or read text.
• Images tell a thousand words – Would you buy something online if you couldn’t see it properly? Professionally taken photos not only lets customers see for themselves what they’re buying, but will encourage press to write about and use images of your jewellery.
• Be transparent – By having a clear returns policy, visitors will feel more comfortable about buying online. Likewise, give clear information about each piece of jewellery and tell the customer about yourself: people like to know what and from whom they are buying.

Win £500 to spend online at Leblas

In the wake of Coutts London Jewellery Week, The Good Web Guide is running a special giveaway with this year’s winner of the Coutts New Jeweller Award, Leblas, which is giving away £500 to spend on any piece of jewellery or put towards a bespoke design. A rare bird in the world of jewellery design, Leblas combines traditional techniques, modern design and sustainable practices in the creation of its beautifully made selection of rings, necklaces, earrings, bracelets and specially commissioned pieces.

Enter the draw to win £500 of Leblas jewellery here. 

Get 15% off across the Leblas range by entering ‘goodwebguide’ at checkout when visiting Leblas.