Enterprise Nation

Angi Egan says it’s better to unfurl your business breadth of services and products in a thoughtful manner, rather than pitching everything at once. She suggests you can do this through your business card, and offers 5 top tips on this very point. 

Top 5 tips for business cards that work for you:

1. Clarity in communication is the key to successful business cards – understand what you do rather than what you are and communicate it on your cards. If you aren’t sure think about it for a while or ask some of your clients – they’ll definitely know!
2. Decide what it is you want to communicate with your business cards – do you want to tell all or offer just a hint of what you offer? This is often the first thing people see in a business environment or networking event. It is the first opportunity you will have to create the wow.
3. Consider also the ergonomics of your card – it must be able to fit into the wallet, and also business card holders. Designing something that is none-standard is flawed – if it can’t be filed it will be dumped! Confine none-standard shapes to your promotional material not your business cards.
4. One vital point on your cards is to ensure you use both sides. It is a missed opportunity and a false saving to only print on one side – don’t be misguided – use every available space.
5. Get them professionally printed. This is a necessary investment – substandard cards suggest you either don’t take yourself seriously or worse that you won’t be around very long. This may not be your intention but it’s what gets communicated.

Angi Egan is founder of Pure Vision UK Ltd